Post #8: Peer Response/ Theory (Blogs: Aris and Ysomoano))

"Why Johnny can't Dissent" by Thomas frank

In this reading the author raises to question many familiar terms like capitalism, corporate, consumerism, advertising, management,and culture associated with business and marketing from before the 1950's into the present day. The notions about each and everyone of these terms mentioned above have changed so much, maybe because from the birth of the Information Age that has changed the way people live today. Businessman are more concerned about what's happening in the world rather than just what's happening in America. They are embracing diversity, empowerment and " Thinking outside the box.", but engaging themselves into the world of the oppressors. This is because many of these businessmen follow the wrong structures of the corporate world. An example of this picture is global warming which is equal to destruction of nature by the human hand.The rain forests of the tropical jungles are disappearing little by little as well as the many glaciers in the world and the ozone layer is getting thinner. Al, this because of air pollution, sea pollution, and the undiscriminated cut down of many trees that re the lungs of the earth. These multinational companies which are usually affiliated with bigger corporations put their profits before the life of a human being.
Thomas Frank proposes a" counter cultural idea" against the way in which American life works around consumerism and the many factors involved with the corporate world. As he says:"The structure and thinking of American business have changed enormously in the years since our popular conceptions of its problems and abuse were formulated." He knows that there is something wrong with the way business and marketing more specifically are handled. The supply and the demand have become the main concerns in our different world.